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COVER PAGE |
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IBT |
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ISG |
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IMT |
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MATERIAL HANDLING |
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PT |
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FLUID POWER |
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GENERAL INDUSTRIAL |
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IBT MEDIA |
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LEAN SIX SIGMA |
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ELECTRICAL |
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RUBBER |
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TRAINING |
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SAFETY |
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TECH X 500 |
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General Industrial Takes It To The Streets
Jon Prince and Mike Muenks are using good old fashioned shoe leather to introduce the General Industrial Products merchandise throughout IBT. They hit the road with just a smile and a shoe shine, some 200,000 SKUs, years of selling experience and a map of IBT's list of locations.
Their mission was to go talk to IBT's sales force, key customers and prospects and anyone else interested in general industrial items who had a clear need.
The results, so far, have been gratifying. "We're still a new concept for many people," Mike Muenks, Product Specialist explains." We're having to show and tell our own people about all the new stuff we have - and get them set up to operate the system to quote it and sell it.
"The people we have talked to so far are very excited - and ready to bring new areas of general MRO merchandise - backed up by IBT service - to their customers and prospects."
With a broad range of lines to sell, the likelihood of customer interest is great. Because the buyers are well-acquainted with IBT, the branch sellers already have the door open. Their challenge is to build awareness of IBT's new offerings.
"In some ways, the proposition is a little overwhelming," Marketing Manager Jon Prince observes. "We have so much to offer in the way of lines, brands and selection. Our product line includes the leading names in the industrial supply business, such as Armstrong, Carborundum, Craftsman, Makita, Merit, Morse Cutting Tools, Rust-Oleum, Walter - to name just some of the brands.
"But, what we have to offer is about more than just the brand names - as strong as our roster is. We back it up with people trained by IBT. They understand the customers' business operation and can offer advice and service - as well as top quality gear. We have every reason to believe that this is a winning hand."
The IBT General Industrial Products line includes: abrasives, adhesives, chemicals, fasteners, tools (hand, air, or electric power), cutting tools and consumables, general MRO supplies and welding related supplies.
For more information contact the marketing staff, Jon Prince or Mike Muenks.
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To learn more about tools and other General Industrial products and services from IBT, contact us today!
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