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COVER PAGE |
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IBT |
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ISG |
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IMT |
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FLUID POWER |
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GENERAL INDUSTRIAL |
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IBT MEDIA |
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LEAN SIX SIGMA |
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ELECTRICAL |
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RUBBER |
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ENGINEERING |
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RECRUITING |
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SAFETY |
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LUBE |
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Give Me That 6-Pack of Scrubs® To Go
What do you do if you have a family of products with related, but separate functions?
If you are ITW Dymon of Olathe, Kansas, you bundle them together and offer them for sale as a "six pack."
Then, what do you do? How do you let all the buyers who work in offices who might be interested in buying all six products in one six pack know about the program?
Again, ITW Dymon had a ready – and apt answer: Get IBT Media to produce a video that showcases the products individually and effectively communicates the advantage to getting them all at once.
The six products are each individually hard-working. They are:
Scrubs® Carpet Cleaning Wipes ("Leaves No Soil-Attracting Residue")
Scrubs® Disinfectant Deodorizing Wipes ("Disinfects Hard Surfaces")
Scrubs® Furniture Polishing Wipes ("Dusts, Shines & Protects")
Scrubs® Glass Cleaning Wipes ("Patented Streak Free Formula")
Scrubs® Hand Sanitizer Wipes ("Kills 99.9% of Germs on Hands")
Scrubs® Multi-Surface Wipes ("Fresh, Clean Lemon Scent")
Purchased together, they make one heck of a package. One that Dymon expects will sell well. In fact, Dymon makes promises for the products. On the box, they are particularly careful to note the "side effects."
Side Effects Can Include: A clean work environment, healthy workers and a demand for more Scrubs® 6-Pack Products. In rare cases, addiction to pre-moistened wipes can occur. Please consult ITW Dymon if symptoms occur.
Using a hard-hitting format that is more reminiscent of the TV infomercial than a soft-sell, ITW Dymon dramatically shows, sells and explains the importance each of the products, and makes the point, repeatedly and successfully, that when you need them, get them all at once.
With a specific target audience of the millions of office workplaces in the US, the ITW Dymon video shows how "everyone can use a six-pack at the office, for removing spots, cleaning, polishing, disinfecting and even sanitizing your hands."
Expecting the video to be as powerful in cleaning up the marketplace as the Scrubs® are at cleaning up the workplace, ITW Dymon is relying on the power and punch of the video from IBT Media to carry the major marketing load.
For more information about how IBT Media can help you better sell your products – new or well-established – contact Craig Campbell or Amanda Carpenter
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To learn about what IBT Media can do for you, contact us today!
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