Working in the heat can sure take it out of you: your bodily fluids, your energy, your electrolytes: (magnesium, potassium, sodium, and calcium). As the heat effect increases, your capabilities decrease. Less strength, less energy, less focus, reduced alertness and slower reaction times.

In addition, the effects of heat can be dangerous or even deadly.

When you are experiencing work in heated conditions - inside or out - IBT Safety & Health has something that will help keep you operating at peak efficiency: Sqwincher.

Sqwincher is a drink that is designed for hard working people. It has the optimal balance of electrolytes and minerals you need to properly rehydrate your body. Absorbed by the body 98% faster than water, Sqwincher not only works faster, but is more satisfying to drink than water or other sports drinks because of its great taste. Fighting the harmful effects of body dehydration and heat stress is easier with peak performing Sqwincher.

The demands on the body during a hot day's work are tougher than during sports exertion. Instead of a period of exertion and heat in a game or an exercise session, the worker faces eight or more hours of hot work, five or six days a week. The body's resources can be severely depleted. If no fluids and electrolytes are replaced, the dangers of injury - either from heat or from heat-caused accidents - can rise as fast as the temperature.

That is why IBT Safety & Health strongly advocates Sqwincher.

In industrial heat-stress environments, the body cools itself by perspiring. When this occurs, much more is lost than just water: magnesium, potassium, sodium and calcium are also depleted. These minerals, or "electrolytes," are crucial to workers if they are to maintain healthy muscles and a productive energy level. Without electrolytes, workers become dehydrated and heat stress - or more serious injury - can be imminent.

Normally, electrolytes flow through muscle cells to keep them functioning properly. Perspiration depletes cells of fluids and weakens the muscle tissue. Within seconds of drinking Sqwincher, the electrolytes are put back where they belong. And in the process, energy is back where it belongs.

Sqwincher was introduced for industrial workers since 1975. It is the only electrolyte replacement drink specially created for the high heat-stress environment of the workplace. Offering 50 percent less sodium and approximately 50 percent more potassium than most sports drinks used in industry, Sqwincher gives workers one of the most effective electrolyte replacement drinks available.

It is easy to motivate workers to use Sqwincher: it simply tastes great. Better tastes assures acceptance. When workers drink Sqwincher, they are not just fighting thirst, they are restoring the electrolytes their body needs to replenish and maintain a productive and balanced energy level. Sqwincher supplies energy to tired muscles through a scientific balance of carbohydrates-the fuel the body runs on.

Sqwincher comes just about any way you want it: ready-to-drink, liquid and powder concentrates and in varied package sizes. It is even available as the Sqwincher Sqweeze: an electrolyte fortified freezer pop. It combines the same great Sqwincher taste with all of the necessary electrolytes and minerals needed to keep you cool. The treat can be enjoyed frozen, or as a chilled drink. The Sqweeze comes in favorite flavors: orange, grape, lemon lime, cherry, and new mixed.

Contact IBT Safety for full details about how Sqwincher can keep your workers properly hydrated and healthy.