Image courtesy of YouTube

Over the last year, Social Media has become the #1 activity on the web. One of the most influential sites in the social media movement, YouTube, has hundreds of millions of videos viewed daily and is the #2 search engine online. More and more businesses are beginning to utilize YouTube and online video to market their products and train their end users.

What was once seen as a place to go watch videos of dancing babies or animals doing tricks has turned into one of the more impactful marketing opportunities available. With an audience of hundreds of millions of people, if you want to be seen, you should have a presence on YouTube.

That's where IBT Media can help. We strategize with you to create an Online Video/YouTube presence, figuring out how to produce compelling content that will drive viewers to your site. Whether it's creating viral videos, marketing specific products, or developing a series of "how to" videos for end users, YouTube should play a significant role in your marketing strategies moving forward. In fact, 94 of Advertising Age's top 100 advertisers have run campaigns on YouTube.

"It's truly stunning when you think of the audience that is out there watching videos online today," says Kevin Cloud, IBT Media Manager.

"Online video is not something out there in the future, it is already happening every day. And as technology-especially smart phones-continue to get smaller, faster and more affordable, this market is going to explode. Every single company that wants to reach out to existing customers and new ones should capitalize on online video with a YouTube presence. If that is where people spend their time, then that is where companies should reach out to them with about products and services."

If creating a presence on YouTube is something you would like more information about, contact Kevin Cloud at IBT Media at 913-428-2874.