MEDIA SERVICES
Loctite Partners with IBT Media on YouTube Vidoes
Jun 7, 2010 - 5:24:06 AM

Loctite & IBT

YouTube currently exceeds 2 billion video views per day. In today's world, where social media has become the #1 activity on the Web, more and more businesses are trying to figure out how to use YouTube to get their story out. YouTube has become an incredibly effective and affordable resource for many companies.

Loctite recently worked with IBT Media to utilize YouTube (and all its viewers) for a series of "How To" Videos. The videos were shot in an industrial setting, and focused on a variety of Loctite's products.

Image courtesy of Loctite

Loctite Adhesive Specialist, Mike Wase, hosted the series of "How-To" videos. Wase explains important issues to end users and addresses frequently asked questions in these videos. These videos have already been viewed over 2,000 times and have become a valuable resource to Loctite end users. IBT Media, with its industrial expertise AND built in industrial studio was a natural partner for this project.

"We have been making industrial videos for over 30 years," said Kevin Cloud, Manager at IBT Media. "We have the industrial experience, we have a great setting where we can shoot an industrial feel, and we think that with the growth of YouTube, we are going to see more and more companies following Loctite's lead on this idea. If you don't have a video presence on YouTube, you are really missing a great opportunity."

For more information about setting up a YouTube channel for your company, contact IBT Media. View more videos in the "How To" series on Loctite's YouTube channel.